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Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success
Start Course. Click below to browse our lessons designed for advanced digital marketers. Establish your expertise. Earn verified credentials. See how Facebook Blueprint has helped businesses. Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO. Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power.
But they still matter, so you should use them. The report will give you a sitewide analysis. While this part gets super-techy really quickly, there are a few simple things everyone can and should take care of to improve SEO rankings. It focuses on things like fast loading times, a safe connection, and a mobile-friendly design.
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That allows you to really get into the head of your user and reverse-engineer your way to a great user experience UX. The thicker the web of links between pages of your site , the easier it is for the spiders to reach all of them, giving the search engine a better understanding of your site. To see a crawl in action, you can use this tool. A common mistake is to think that everything on your page should be original. Because the fact is, search engines do not penalize websites for duplicate content.
Now, compare that to another blog example like MarketingLand.
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Here, the latest posts feature an image and a title. But they also include a short description of the post. So even though Google Search Console or another tool says you have thousands of duplicate content errors, you really just have one big root cause. If you have multiple versions of the same page, the canonical tag can help you specify which content is the original. All you have to do is drop in a single line of code that references the original page URL like this. You can set the default page or post version as the canonical so that it always adds this line by default.
Alternatively, you can specify it manually under the advanced settings options for each page or post:.
What You’ll Learn About Google Analytics
This often leaves behind a wave of broken links, too. Most SEO-focused tools like Moz will also crawl your site like search engines to audit these common issues. Duplicate content and broken links or errors are the two most common crawl errors plaguing most websites. Considering that Facebook now has 1. Most WordPress themes are mobile-friendly from the get-go these days, and if not, you can always install a plugin to take care of that. You know just how important this is. Today, we value our time more than anything. Long loading times can absolutely kill your conversions.
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And based on their findings, the average loading time was over 22 seconds. Another one of my favorite tools to track page speed over time is Pingdom.
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Most websites today are full of high-resolution images. However, the better they look, the bigger the size. WP Smush. You might have to change the structure of your permalinks on WordPress , and you should certainly keep your human users in mind. But including your keyword in your URLs is a no-brainer.