Content Marketing: A Truly Winning Difference A simple lesson about learning how to accentuate the positives in your marketing from a little story about Claude Hopkins and Schlitz beer. You do have goals, right? If not, start with these How to Build an Agile Content Marketing Team Eric Enge provides nine tips on how to build an agile content marketing team in a way that might just make the size of the task a lot more manageable.
A Content Marketing Innovation Cheat Sheet Successful content marketers often have deceptively simple cheats for churning out effective online publishing on a regular basis. So, is sharecropping still dangerous?
A Simple Content Marketing Strategy for Creative Folks How do you display your work while making it easy for prospective clients to learn about who you are? The conclusion is simple. Mike King talks about how to get started effectively measuring your content marketing efforts. But only eight percent of customers believe these companies were actually delivering. Why such a big gap?
And marvelously. The first article in a three-part series by Beth Hayden. What steps can you take to gather the best possible data on your target audience? Beth Hayden answers those questions.
Become a Content Marketing Secret Agent with Competitive Intelligence Using slick online snooping techniques and a little sweat equity, we can all find out what our competitors are doing well, what they could be doing better, and how we can adapt their best techniques to improve our own businesses.
Because you will.
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How to Find the Keywords that Work for Your Content Marketing Goals Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. But how much do you consider the data that supports these decisions? Are they sharing it? Eric Enge explains. As that audience grows, you must learn their needs, wants, hopes, and fears.
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In other words, you need to tap into their worldviews. Conquer Content Shock with Illegitimate Ideas An illegitimate idea is one that is unnatural — a mongrel. It comes out of left field and is so surprising and disruptive that we halt and pay attention to it. Yellow page ads that look like a blog post. Address popular objections. And 46 more ideas to help stoke your content creativity. More than you think. Zen and the Art of Content Marketing Content marketing in the 21st century might seem like an endless high-speed car chase. Not when you apply the simple principles of quality used by this world-renowned Japanese sushi chef.
And it becomes the vehicle in which you communicate promises and expectations to your customers. Check out the nifty infographic from PRWeb on different options for sharing your brand online. But do you know how to do it correctly?
Do you know what you need to do before, during, and after the event to make it actually successful? Not until I read this article.
Stefanie Flaxman describes 16 different types of blog posts that you can apply to any niche. Here is a technique that — in exchange for some bursts of intense hard work — will bring you long breaks from the content creation hamster wheel. The Unstoppable Rise of the Digital Content Creator Software and digital content creators have become a powerful pair.
Or do you wing it, publishing content with a short-term view? One will help you be successful for the long-term. The other will stunt your growth. One that draws out the process leisurely over four days? And lets you do it in your slippers?
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Read on. Seduce readers. Climb above the competition. You want to attract attention. Create desire. Stoke interest. But you also want readers to actually do something. Idea dry spells. After dipping into the well every day for months … you come up empty. This infographic is a fast and helpful tool that jump-starts the content creation process.
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People love good stories. Stories communicate complex ideas simply. How to Constantly Create Compelling Content Where are you supposed to get all your ideas for content? The answer can be found in a little-known intersection that artists, scientists, and songwriters have been crossing for centuries.
The Simple 5-Step Formula for Effective Online Content Effective content marketing comes down to two things: education and personality. The right combination of these two elements will lead to leaps in traffic, subscribers and — ultimately — customers. The 3-Step Cure for Boring, Useless Content If your business could benefit from content marketing, the worse thing you could do is avoid it. The second worst thing is to create lame content.
Geoff Livingston tells you how to make sure that never happens.
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The 7 Essential Steps to Creating Your Content Masterpiece Johann Sebastian Bach — one of the greatest composers who ever lived — had one of the most grueling production schedules one could imagine. And that, my friends, is one of the reasons he cranked out so many masterpieces. Mark McGuinness explains. Storytelling works for your overall position in a market. So, how do you write a story? Use these three steps. Check out this storyboarding tutorial.
The 7 Essential Elements of Effective Social Media Marketing Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster. Launching a New Product? I show you a smart way to gather proof with these five tips. Keep these six automation tips in mind as you set your social media strategy.
You need to take that content to your audience members, who are sitting around those digital campfires think social media. The Must-Have Social Media Tool Every Content Marketer Needs Introducing the ultra-powerful, infinitely flexible social media tool that allows you to publish effective content without holding you to any arbitrary rules.
The dangers of failing to build a digital asset that you own are real.